Generative Engine Optimisation (GEO)
At Sharkfin Media in Truro, we help businesses across Cornwall prepare for the next major shift in search:
Generative Engine Optimisation (GEO) — optimisation for AI search engines like ChatGPT, Gemini, Perplexity, Bing Copilot, and Apple Intelligence.
Traditional SEO isn’t enough anymore.
AI engines answer questions directly, summarise websites, and choose which local business to recommend — often without showing standard Google results.
GEO ensures your business is the one AI recommends.
As Cornwall’s leading web design and digital agency, Sharkfin Media combines 20+ years of website & SEO experience with the latest AI-driven optimisation techniques to make sure AI search tools understand your business clearly, trust your content, and choose you as the best answer.
What Is Generative Engine Optimisation (GEO)?
GEO is the process of optimising your website so that AI search engines can:
- Understand what you offer
- Trust your authority
- Correctly match you to local search intent
- Use your content in AI-generated answers
- Recommend your business when people ask AI tools questions
Examples of questions AI tools answer on your behalf:
- “Best dentist near me?”
- “Top-rated electrician in Cornwall?”
- “Affordable plumber near me?”
- “Who is the best accountant in Truro?”
- “Where can I find a reliable roofer near me?”
- “Best café in Falmouth for families?”
- “Most trusted solicitor in Cornwall?”
- “Which optician near me has good reviews?”
- “Who offers emergency vets near Truro?”
- “Best hair salon near me?”
- “Top photographers in Cornwall?”
- “Who is the best carpet cleaner near me?”
- “Where can I get the best holiday cottage in Cornwall?”
- “Who builds websites for small businesses near me?”
- “Which gym in Cornwall has the best membership options?”
- “Best estate agent near me?”
- “Who offers pet grooming in Truro?”
- “Trusted builders in Cornwall?”
If your site isn’t structured for AI, you may not appear at all, even if you rank well in Google.
Why GEO Matters in Cornwall
Cornwall’s businesses rely heavily on local searches: tourism, trades, hospitality, retail, and service-based industries.
But AI search is already changing how people find local companies.
GEO helps you:
- Appear in AI-driven local recommendations
- Strengthen your visibility across ChatGPT, Gemini, Perplexity & Bing
- Improve conversions from people asking AI for “who should I hire?”
- Stay ahead of competitors still focused only on traditional SEO
- Future-proof your online presence for the next 5–10 years
If your site is not AI-ready in 2025, you will fall behind.
Sharkfin Media: GEO Specialists in Cornwall
We optimise websites for AI understanding — not just for keyword rankings.
We focus on:
✔ Crystal-clear service descriptions
✔ Answer-ready content (AI answers, lists, pros/cons)
✔ Local geographic reinforcement
✔ Schema markup for AI parsing
✔ Structured FAQs tailored to AI queries
✔ Trust signals (reviews, credentials, portfolio)
✔ Fast, accessible, technically strong websites
Our web-design + GEO approach is one of the most robust in Cornwall.
Our GEO Cornwall Services
GEO Website Audits
We analyse how AI currently interprets your site:
- Missing AI-friendly structures
- Missing or incorrect service descriptions
- AI hallucinations about your business
- Weak local signals
- Content gaps
- Schema issues
- Trust score weaknesses
GEO-Optimised Page Creation
We rewrite or create pages designed specifically for AI search engines:
- Clear “What we do” sections
- “Who we help”
- AI-style lists & summaries
- Pros & cons
- Short answers
- Long contextual explanations
AI scrapes structured data, so we structure pages for maximum clarity.
GEO + SEO Integration
We don’t replace SEO — GEO builds on top of it:
- Keyword optimisation
- Local business ranking
- Technical SEO
- Fast hosting
- Image optimisation
- Backlinks
SEO gets you found on Google.
GEO gets you found on AI.
You now need both.
GEO vs SEO: What’s the Difference?
| Feature | SEO | GEO |
| Goal | Rank higher in Google | Be recommended by AI systems |
| Based on | Keywords, backlinks, on-page | AI interpretation, clarity, authority |
| Output | Blue links | Written answers & recommendations |
| Geography | Local, regional, national | Hyper-local, intent-based |
| Technology | Google algorithms | LLMs (ChatGPT/Gemini/Perplexity) |
| Time horizon | Present | Future-proofing for next 5–10 years |
You still need SEO. But GEO is becoming equally important.
Who Benefits Most From GEO in Cornwall?
- Dentists, clinics, healthcare
- Artists, photographers, creatives
- Holiday rentals & tourism
- Local shops & eCommerce
- Restaurants & food businesses
- Accountants, solicitors
- Gyms & fitness
- Estate agents & property management
- Professional services
If people ask AI tools for local recommendations, you need GEO.
Why Choose Sharkfin Media for GEO?
✔ 20+ Years in Cornish Web Design
Trusted by hundreds of businesses across Cornwall.
✔ Specialists in AI Search
We understand exactly how ChatGPT, Gemini & Bing interpret websites.
✔ Custom GEO Plans
Tailored to specific towns / areas you target.
✔ SEO + Web Design + GEO in One
No need for multiple agencies.
✔ Fast Turnaround
Most GEO pages delivered within 7 days.
✔ Local, friendly support
Cornwall-based. No outsourcing.
FAQs: GEO Cornwall
What is the cost of GEO optimisation?
We work at a local competitive hourly rate for GEO or SEO work. Estimates will be given prior to commencing.
Can GEO help my local Google results too?
Yes — improving clarity and authority helps Google just as much as AI search.
Do I need GEO if I already have good SEO?
SEO ≠ GEO. If AI engines can’t parse your site, you won’t appear in AI answers.
How fast will I see results?
Many businesses see improved AI recommendations within weeks.
Is GEO relevant for small local Cornish businesses?
Absolutely — especially trades, tourism, and service sectors.
Contact us now to discuss your GEO needs
- Call us: 01872 222299
- Email: [email protected]
- Office: Truro, Cornwall